New QR Code technology is bridging the digital gap for potential clients in Dubai and around the world
Move One has accelerated its global marketing strategy by employing the latest information technology in the form of Quick Response (QR) Codes. These encoded pictures act as a bridge between physical objects, such as magazines and billboards, and Move One’s digital presence.
QR codes are already extensively used throughout Asia, especially in Japan and Thailand; visitors can even receive customs information at the airport upon landing, simply by pointing their smartphones at them. Another great example is Dubai, which recently launched the ‘Digital City‘ project, in what all buildings will be given a QR code, linking to all the information about the building and the plot.
“Handheld devices with a camera and an internet connection, such as Blackberries and iPhones, are able to recognize a QR code and will open a web page, plot a map route, compose a text message or save a bookmark depending on the code’s instructions.”, explains Luanna Bicknell, Move One’s Director of Global Marketing. “Now that so many people carry their digital connectivity with them, the Internet is no longer a separate place to be visited. As the Worldwide Web infuses every aspect of our daily lives, the QR code is the latest way to seamlessly integrate Move One’s digital presence with our customers’ day-to-day activities.”
The company’s headquarters in Dubai has been using Quick Response codes to facilitate easier access to its wide-ranging services, and as part of an environmental policy to minimize print advertising.
“Move One supports and sponsors local community events and sports teams by providing equipment and entertainment. These include kits, tents, bouncy castles and football shooters, as well as donating the time of our fantastic team on the ground.”, Bicknell comments. “Adding QR codes to these promotional items raises awareness of the Move One brand not only physically, but digitally as well, reaching out to potential clients on both levels.”
In Dubai, these codes instantly navigate the user to Move One’s own, popular community website, Expat Echo Dubai, used by an ever-growing number of expatriates in the region for community news and the latest information on relocating and living in Dubai. Different codes are used to tailor the visitor’s digital experience based on their physical location or the event they are attending. Some bars will take the user to the company’s corporate Facebook page, which is updated with industry specific information, while others to Expat Echo Dubai, or specific information pages for their convenience.
As part of an ongoing expansion throughout the Middle East, Move One has also launched an online moving quote generating website recently, which will be heavily marketed in the Emirates through QR codes only. The digital scribble bars will be strategically placed throughout Dubai communities for maximum impact during the imminent busy moving season.
If you already have a QR-enabled device, point it at the above bar and connect to Expat Echo Dubai’s facebook site.
About Move One:
Founded in 1992, Move One is a multiple award winning integrated assignment and moving management company, providing seamless international relocation, removal and logistics services across the globe. Headquartered in Dubai, UAE, Move One offers its international clientele cutting edge relocation and logistics solutions.
Through its extensive Preferred Partners Network and strategically located offices, Move One provides a uniquely tailored service to meet the needs of even the most demanding customer. The company is proud of the reputation it has earned amongst industry specialists for supplier quality and technological innovation.
Together with its wholly owned subsidiary, Radix Technologies, Move One has developed an industry leading suite of SaaS applications, allowing for unmatched control and visibility during the entire life of an international assignment or shipment.
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